Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.
EXHIBIT
The Toy Fair is THE industry showcase
WHY COVER THE TOY FAIR?
PRESS DAY
19th Jan 2027
INFLUENCER DAY
21ST JAN 2027
As a member of the media at Toy Fair you will be able to:
DISCOVER THE HOTTEST NEW TOYS, TRENDS AND CRAZES FOR THE YEAR AHEAD…
BRING (LICENSED TO WORK) PRESS CHILDREN ALONG TO DEMONSTRATE THE TOYS
UNCOVER THE ‘TOY FAIR’S HERO TOYS’ DISPLAY, SHOWCASING THE BEST PRODUCTS FROM THE SHOW FLOOR
OBTAIN CURRENT MARKET STATS AND INFORMATION ON THE INDUSTRY
ACCESS THE PRESS OFFICE AND GAIN INSIGHT INTO EXHIBITORS AND PRODUCT LAUNCHES
MEET THE TOY INDUSTRY ALL UNDER ONE ROOF
ARRANGE INTERVIEWS WITH SPECIALISED INDUSTRY SPOKESPEOPLE
DISCUSS THE WIDER ISSUES SURROUNDING THE INDUSTRY
2027 EXHIBITOR LIST & FLOOR PLAN
VIEW OUR INTERACTIVE FLOOR PLAN BELOW
EXHIBITOR FLOOR PLAN
INFLUENCER DAY
21st January 2027
Toy Fair is a great opportunity for influencers to connect with toy brands, building on current relationships or creating new partnerships.
What can be expected at Influencer Day?
- A detailed event schedule
- Photo opportunity with popular characters
- All-day catering including lunch
PRESS OFFICE
Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.
SPACE TO WORK
A quiet working environment with Wi-Fi and power points
PRESS ONLY
A press-only area with complimentary refreshments
INFORMATION
Comprehensive exhibitor and show information
EXPERTS
Access to BTHA and industry spokespeople
STORAGE
Storage facilities for camera crew
PHOTOS
Photographs from the event
STAFF
Helpful, knowledgeable staff
CATERING
Complimentary catering for members
Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.
A SELECTION OF MEDIA WHO ATTENDED TOY FAIR 2027…
PRESS KIDS
All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.
If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.
Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.
To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening.
LATEST NEWS
British toy & hobby association announces top 30 hero toys for 2025 at london’s toy fair
Visitor registration for Toy Fair 2026 is now officially open. The UK’s largest dedicated toy, game, and hobby…
December 23, 2025
Positive start to the year at a busy toy fair 2025
Visitor registration for Toy Fair 2026 is now officially open. The UK’s largest dedicated toy, game, and hobby…
December 23, 2025
Toy fair exhibitors donate in excess of 6000 toys to kids in mind
Visitor registration for Toy Fair 2026 is now officially open. The UK’s largest dedicated toy, game, and hobby…
December 23, 2025