Exhibitor testimonials

“London ToyFair is a unique opportunity to present over 100 brand new toys for 2025 to all our customers in one place. The feedback we’ve received over three busy days has been fantastic and very encouraging for the year ahead.”
“London ToyFair is a unique opportunity to present over 100 brand new toys for 2025 to all our customers in one place. The feedback we’ve received over three busy days has been fantastic and very encouraging for the year ahead.”
“What an exciting and successful ToyFair, it’s been great to connect with current partners and meet so many new and potential retailers.”
We've had such a positive response to our new Baby and Toddler Collection and the launch of our exciting new Bluey character license and three Bluey games. The enthusiasm and support from our trade partners has been great. Plus the new additions to THE WORLD OF PETER RABBIT collection, and our new educational games, have been brilliantly received by retailers. It's been another successful Toy Fair and we're looking forward to the year ahead, working with our retail partners to bring learning made fun to families across the UK.
Toy Fair 2025 has been another great show. We loved opening on Tuesday with our Traitors press event, had over 250 meetings with our retailer, licensing and media partners and excited for the year ahead and finalising listing for our Christmas ranges.