KidAntics Set for Landmark Toy Fair Debut: Big Adventures for Little Minds

Toy Fair 2025 marks an exciting new chapter for KidAntics, as we prepare for our debut appearance at stand D25 this January. The event will kick off a landmark year with the rollout of eight new brands across the UK and Ireland, plus fresh additions to existing favourites, making it our most ambitious start to a year yet. It’s the perfect reflection of our mission to deliver Big Adventures for Little Minds.

For the KidAntics team, Toy Fair has always represented the heart of the industry, a place where creativity thrives, partnerships grow, and the joy of play takes centre stage. It’s where ideas become reality and where the passion that drives the toy world shines brightest. This year, we’re thrilled to bring a portfolio that truly celebrates the diversity of play, spanning construction, crafts, STEM, plush, games, early learning, and stationery.

Among our exciting newcomers is Builderz, introducing early engineering through colourful components and hands-on creativity for children aged 3+. Sandart combines colour and imagination in vibrant, mess-free craft kits, while Wild! Science makes real science fun, accessible and educational. Its sister brand, Wild! Craft adds a creative twist with self-expression kits perfect for birthdays and gifting.

Roo Games deliver quick-to-learn, eco-friendly fun for the whole family, and One Love brings heart to the plush category with soft toys and bag charms made entirely from recycled fabrics. Mier Edu, making its UK and Ireland debut, offers beautifully designed educational toys that nurture skill development and imaginative play for children aged 0-8.

New for 2026, Potion Pets invites children to explore the 10 Realms of Eloria, a collectible sensory play experience where they dissolve a mystery orb to uncover a magical creature. Each realm represents an elemental force that keeps Eloria in balance, with Common, Rare and Ultra-Rare Potion Pets to collect, including BlazeTail, FrostNibble and the elusive Glimmer-Chomp. Blending tactile discovery with rich storytelling and digital exploration, Potion Pets combines sensory play with the excitement of collectability.

Our existing favourites are also evolving. Avenir adds charming new crochet animal kits, Haku Yoka expands its colourful stationery range, Wild Thingz introduces playful dinosaur puppets, and Johnco taps into the latest animal trends with its irresistibly squishy Capybara launch.

Backed by strong retail and marketing support, from eye-catching FSDUs and CDUs to digital campaigns and influencer collaborations, KidAntics is ready to make a lasting impression.

KidAntics Set for Landmark Toy Fair Debut: Big Adventures for Little Minds

Toy Fair 2025 marks an exciting new chapter for KidAntics, as we prepare for our debut appearance at stand D25 this January. The event will kick off a landmark year with the rollout of eight new brands across the UK and Ireland, plus fresh additions to existing favourites, making it our most ambitious start to a year yet. It’s the perfect reflection of our mission to deliver Big Adventures for Little Minds.

For the KidAntics team, Toy Fair has always represented the heart of the industry, a place where creativity thrives, partnerships grow, and the joy of play takes centre stage. It’s where ideas become reality and where the passion that drives the toy world shines brightest. This year, we’re thrilled to bring a portfolio that truly celebrates the diversity of play, spanning construction, crafts, STEM, plush, games, early learning, and stationery.

Among our exciting newcomers is Builderz, introducing early engineering through colourful components and hands-on creativity for children aged 3+. Sandart combines colour and imagination in vibrant, mess-free craft kits, while Wild! Science makes real science fun, accessible and educational. Its sister brand, Wild! Craft adds a creative twist with self-expression kits perfect for birthdays and gifting.

Roo Games deliver quick-to-learn, eco-friendly fun for the whole family, and One Love brings heart to the plush category with soft toys and bag charms made entirely from recycled fabrics. Mier Edu, making its UK and Ireland debut, offers beautifully designed educational toys that nurture skill development and imaginative play for children aged 0-8.

New for 2026, Potion Pets invites children to explore the 10 Realms of Eloria, a collectible sensory play experience where they dissolve a mystery orb to uncover a magical creature. Each realm represents an elemental force that keeps Eloria in balance, with Common, Rare and Ultra-Rare Potion Pets to collect, including BlazeTail, FrostNibble and the elusive Glimmer-Chomp. Blending tactile discovery with rich storytelling and digital exploration, Potion Pets combines sensory play with the excitement of collectability.

Our existing favourites are also evolving. Avenir adds charming new crochet animal kits, Haku Yoka expands its colourful stationery range, Wild Thingz introduces playful dinosaur puppets, and Johnco taps into the latest animal trends with its irresistibly squishy Capybara launch.

Backed by strong retail and marketing support, from eye-catching FSDUs and CDUs to digital campaigns and influencer collaborations, KidAntics is ready to make a lasting impression.

KidAntics Set for Landmark Toy Fair Debut: Big Adventures for Little Minds

Toy Fair 2025 marks an exciting new chapter for KidAntics, as we prepare for our debut appearance at stand D25 this January. The event will kick off a landmark year with the rollout of eight new brands across the UK and Ireland, plus fresh additions to existing favourites, making it our most ambitious start to a year yet. It’s the perfect reflection of our mission to deliver Big Adventures for Little Minds.

For the KidAntics team, Toy Fair has always represented the heart of the industry, a place where creativity thrives, partnerships grow, and the joy of play takes centre stage. It’s where ideas become reality and where the passion that drives the toy world shines brightest. This year, we’re thrilled to bring a portfolio that truly celebrates the diversity of play, spanning construction, crafts, STEM, plush, games, early learning, and stationery.

Among our exciting newcomers is Builderz, introducing early engineering through colourful components and hands-on creativity for children aged 3+. Sandart combines colour and imagination in vibrant, mess-free craft kits, while Wild! Science makes real science fun, accessible and educational. Its sister brand, Wild! Craft adds a creative twist with self-expression kits perfect for birthdays and gifting.

Roo Games deliver quick-to-learn, eco-friendly fun for the whole family, and One Love brings heart to the plush category with soft toys and bag charms made entirely from recycled fabrics. Mier Edu, making its UK and Ireland debut, offers beautifully designed educational toys that nurture skill development and imaginative play for children aged 0-8.

New for 2026, Potion Pets invites children to explore the 10 Realms of Eloria, a collectible sensory play experience where they dissolve a mystery orb to uncover a magical creature. Each realm represents an elemental force that keeps Eloria in balance, with Common, Rare and Ultra-Rare Potion Pets to collect, including BlazeTail, FrostNibble and the elusive Glimmer-Chomp. Blending tactile discovery with rich storytelling and digital exploration, Potion Pets combines sensory play with the excitement of collectability.

Our existing favourites are also evolving. Avenir adds charming new crochet animal kits, Haku Yoka expands its colourful stationery range, Wild Thingz introduces playful dinosaur puppets, and Johnco taps into the latest animal trends with its irresistibly squishy Capybara launch.

Backed by strong retail and marketing support, from eye-catching FSDUs and CDUs to digital campaigns and influencer collaborations, KidAntics is ready to make a lasting impression.

KidAntics Set for Landmark Toy Fair Debut: Big Adventures for Little Minds

Toy Fair 2025 marks an exciting new chapter for KidAntics, as we prepare for our debut appearance at stand D25 this January. The event will kick off a landmark year with the rollout of eight new brands across the UK and Ireland, plus fresh additions to existing favourites, making it our most ambitious start to a year yet. It’s the perfect reflection of our mission to deliver Big Adventures for Little Minds.

For the KidAntics team, Toy Fair has always represented the heart of the industry, a place where creativity thrives, partnerships grow, and the joy of play takes centre stage. It’s where ideas become reality and where the passion that drives the toy world shines brightest. This year, we’re thrilled to bring a portfolio that truly celebrates the diversity of play, spanning construction, crafts, STEM, plush, games, early learning, and stationery.

Among our exciting newcomers is Builderz, introducing early engineering through colourful components and hands-on creativity for children aged 3+. Sandart combines colour and imagination in vibrant, mess-free craft kits, while Wild! Science makes real science fun, accessible and educational. Its sister brand, Wild! Craft adds a creative twist with self-expression kits perfect for birthdays and gifting.

Roo Games deliver quick-to-learn, eco-friendly fun for the whole family, and One Love brings heart to the plush category with soft toys and bag charms made entirely from recycled fabrics. Mier Edu, making its UK and Ireland debut, offers beautifully designed educational toys that nurture skill development and imaginative play for children aged 0-8.

New for 2026, Potion Pets invites children to explore the 10 Realms of Eloria, a collectible sensory play experience where they dissolve a mystery orb to uncover a magical creature. Each realm represents an elemental force that keeps Eloria in balance, with Common, Rare and Ultra-Rare Potion Pets to collect, including BlazeTail, FrostNibble and the elusive Glimmer-Chomp. Blending tactile discovery with rich storytelling and digital exploration, Potion Pets combines sensory play with the excitement of collectability.

Our existing favourites are also evolving. Avenir adds charming new crochet animal kits, Haku Yoka expands its colourful stationery range, Wild Thingz introduces playful dinosaur puppets, and Johnco taps into the latest animal trends with its irresistibly squishy Capybara launch.

Backed by strong retail and marketing support, from eye-catching FSDUs and CDUs to digital campaigns and influencer collaborations, KidAntics is ready to make a lasting impression.

London Toy Fair 2026: Lip Smacker Brings Fun, Flavour and Nostalgia to the Beauty Aisles

The London 2026 Toy Fair is buzzing with creativity, colour, and childhood wonder — and this year, the beauty world is joining the play with a burst of flavour and fun. Among the standout exhibitors, Markwins Beauty International is turning heads with its iconic and playful brand Lip Smacker, the original flavoured lip balm that has delighted generations around the world.

At the Toy Fair, the brand showcases its vibrant lineup of lip balms inspired by beloved flavours, whimsical packaging, and collaborations that capture the imagination — from fruity classics to limited-edition partnerships with global entertainment icons.

With its cheerful packaging and collectible appeal, Lip Smacker stands out as more than a lip balm — it’s a tiny token of joy that belongs as much in the toy aisle as it does in a beauty bag.

Beyond the products, Markwins Beauty uses the fair to reinforce its position as a creative powerhouse in accessible beauty. With decades of expertise, the company continues to innovate in product design, sustainability, and storytelling — always staying true to its mission to make beauty approachable, expressive, and fun for everyone.

As the Toy Fair continues to evolve, brands like Lip Smacker remind us that play doesn’t stop with age — it simply takes new forms. Whether you’re a buyer looking for unique giftable items, a retailer exploring cross-category partnerships, or simply a fan of all things sweet, the Lip Smacker booth at the London Toy Fair is an irresistible stop on the show floor.

Because at the end of the day, Lip Smacker isn’t just about lip balm — it’s about smiles, memories, and a touch of flavour that makes every moment more fun.

London Toy Fair 2026: Lip Smacker Brings Fun, Flavour and Nostalgia to the Beauty Aisles

The London 2026 Toy Fair is buzzing with creativity, colour, and childhood wonder — and this year, the beauty world is joining the play with a burst of flavour and fun. Among the standout exhibitors, Markwins Beauty International is turning heads with its iconic and playful brand Lip Smacker, the original flavoured lip balm that has delighted generations around the world.

At the Toy Fair, the brand showcases its vibrant lineup of lip balms inspired by beloved flavours, whimsical packaging, and collaborations that capture the imagination — from fruity classics to limited-edition partnerships with global entertainment icons.

With its cheerful packaging and collectible appeal, Lip Smacker stands out as more than a lip balm — it’s a tiny token of joy that belongs as much in the toy aisle as it does in a beauty bag.

Beyond the products, Markwins Beauty uses the fair to reinforce its position as a creative powerhouse in accessible beauty. With decades of expertise, the company continues to innovate in product design, sustainability, and storytelling — always staying true to its mission to make beauty approachable, expressive, and fun for everyone.

As the Toy Fair continues to evolve, brands like Lip Smacker remind us that play doesn’t stop with age — it simply takes new forms. Whether you’re a buyer looking for unique giftable items, a retailer exploring cross-category partnerships, or simply a fan of all things sweet, the Lip Smacker booth at the London Toy Fair is an irresistible stop on the show floor.

Because at the end of the day, Lip Smacker isn’t just about lip balm — it’s about smiles, memories, and a touch of flavour that makes every moment more fun.

London Toy Fair 2026: Lip Smacker Brings Fun, Flavour and Nostalgia to the Beauty Aisles

The London 2026 Toy Fair is buzzing with creativity, colour, and childhood wonder — and this year, the beauty world is joining the play with a burst of flavour and fun. Among the standout exhibitors, Markwins Beauty International is turning heads with its iconic and playful brand Lip Smacker, the original flavoured lip balm that has delighted generations around the world.

At the Toy Fair, the brand showcases its vibrant lineup of lip balms inspired by beloved flavours, whimsical packaging, and collaborations that capture the imagination — from fruity classics to limited-edition partnerships with global entertainment icons.

With its cheerful packaging and collectible appeal, Lip Smacker stands out as more than a lip balm — it’s a tiny token of joy that belongs as much in the toy aisle as it does in a beauty bag.

Beyond the products, Markwins Beauty uses the fair to reinforce its position as a creative powerhouse in accessible beauty. With decades of expertise, the company continues to innovate in product design, sustainability, and storytelling — always staying true to its mission to make beauty approachable, expressive, and fun for everyone.

As the Toy Fair continues to evolve, brands like Lip Smacker remind us that play doesn’t stop with age — it simply takes new forms. Whether you’re a buyer looking for unique giftable items, a retailer exploring cross-category partnerships, or simply a fan of all things sweet, the Lip Smacker booth at the London Toy Fair is an irresistible stop on the show floor.

Because at the end of the day, Lip Smacker isn’t just about lip balm — it’s about smiles, memories, and a touch of flavour that makes every moment more fun.

KidAntics Set for Landmark Toy Fair Debut: Big Adventures for Little Minds

Toy Fair 2025 marks an exciting new chapter for KidAntics, as we prepare for our debut appearance at stand D25 this January. The event will kick off a landmark year with the rollout of eight new brands across the UK and Ireland, plus fresh additions to existing favourites, making it our most ambitious start to a year yet. It’s the perfect reflection of our mission to deliver Big Adventures for Little Minds.

For the KidAntics team, Toy Fair has always represented the heart of the industry, a place where creativity thrives, partnerships grow, and the joy of play takes centre stage. It’s where ideas become reality and where the passion that drives the toy world shines brightest. This year, we’re thrilled to bring a portfolio that truly celebrates the diversity of play, spanning construction, crafts, STEM, plush, games, early learning, and stationery.

Among our exciting newcomers is Builderz, introducing early engineering through colourful components and hands-on creativity for children aged 3+. Sandart combines colour and imagination in vibrant, mess-free craft kits, while Wild! Science makes real science fun, accessible and educational. Its sister brand, Wild! Craft adds a creative twist with self-expression kits perfect for birthdays and gifting.

Roo Games deliver quick-to-learn, eco-friendly fun for the whole family, and One Love brings heart to the plush category with soft toys and bag charms made entirely from recycled fabrics. Mier Edu, making its UK and Ireland debut, offers beautifully designed educational toys that nurture skill development and imaginative play for children aged 0-8.

New for 2026, Potion Pets invites children to explore the 10 Realms of Eloria, a collectible sensory play experience where they dissolve a mystery orb to uncover a magical creature. Each realm represents an elemental force that keeps Eloria in balance, with Common, Rare and Ultra-Rare Potion Pets to collect, including BlazeTail, FrostNibble and the elusive Glimmer-Chomp. Blending tactile discovery with rich storytelling and digital exploration, Potion Pets combines sensory play with the excitement of collectability.

Our existing favourites are also evolving. Avenir adds charming new crochet animal kits, Haku Yoka expands its colourful stationery range, Wild Thingz introduces playful dinosaur puppets, and Johnco taps into the latest animal trends with its irresistibly squishy Capybara launch.

Backed by strong retail and marketing support, from eye-catching FSDUs and CDUs to digital campaigns and influencer collaborations, KidAntics is ready to make a lasting impression.

London Toy Fair 2026: Lip Smacker Brings Fun, Flavour and Nostalgia to the Beauty Aisles

The London 2026 Toy Fair is buzzing with creativity, colour, and childhood wonder — and this year, the beauty world is joining the play with a burst of flavour and fun. Among the standout exhibitors, Markwins Beauty International is turning heads with its iconic and playful brand Lip Smacker, the original flavoured lip balm that has delighted generations around the world.

At the Toy Fair, the brand showcases its vibrant lineup of lip balms inspired by beloved flavours, whimsical packaging, and collaborations that capture the imagination — from fruity classics to limited-edition partnerships with global entertainment icons.

With its cheerful packaging and collectible appeal, Lip Smacker stands out as more than a lip balm — it’s a tiny token of joy that belongs as much in the toy aisle as it does in a beauty bag.

Beyond the products, Markwins Beauty uses the fair to reinforce its position as a creative powerhouse in accessible beauty. With decades of expertise, the company continues to innovate in product design, sustainability, and storytelling — always staying true to its mission to make beauty approachable, expressive, and fun for everyone.

As the Toy Fair continues to evolve, brands like Lip Smacker remind us that play doesn’t stop with age — it simply takes new forms. Whether you’re a buyer looking for unique giftable items, a retailer exploring cross-category partnerships, or simply a fan of all things sweet, the Lip Smacker booth at the London Toy Fair is an irresistible stop on the show floor.

Because at the end of the day, Lip Smacker isn’t just about lip balm — it’s about smiles, memories, and a touch of flavour that makes every moment more fun.

London Toy Fair 2026: Lip Smacker Brings Fun, Flavour and Nostalgia to the Beauty Aisles

The London 2026 Toy Fair is buzzing with creativity, colour, and childhood wonder — and this year, the beauty world is joining the play with a burst of flavour and fun. Among the standout exhibitors, Markwins Beauty International is turning heads with its iconic and playful brand Lip Smacker, the original flavoured lip balm that has delighted generations around the world.

At the Toy Fair, the brand showcases its vibrant lineup of lip balms inspired by beloved flavours, whimsical packaging, and collaborations that capture the imagination — from fruity classics to limited-edition partnerships with global entertainment icons.

With its cheerful packaging and collectible appeal, Lip Smacker stands out as more than a lip balm — it’s a tiny token of joy that belongs as much in the toy aisle as it does in a beauty bag.

Beyond the products, Markwins Beauty uses the fair to reinforce its position as a creative powerhouse in accessible beauty. With decades of expertise, the company continues to innovate in product design, sustainability, and storytelling — always staying true to its mission to make beauty approachable, expressive, and fun for everyone.

As the Toy Fair continues to evolve, brands like Lip Smacker remind us that play doesn’t stop with age — it simply takes new forms. Whether you’re a buyer looking for unique giftable items, a retailer exploring cross-category partnerships, or simply a fan of all things sweet, the Lip Smacker booth at the London Toy Fair is an irresistible stop on the show floor.

Because at the end of the day, Lip Smacker isn’t just about lip balm — it’s about smiles, memories, and a touch of flavour that makes every moment more fun.